Massive adidas leak 6/15/11

It seems as if adidas is not letting up on their boot releases and the adiPower Predator SL, adiPure SL, and the next color way in the adiZero Prime are on their way to the pitches soon. Check out some of the leaked images of the boots.

 The adipure IV SL is one of the most amazing boots on the market at the moment from adidas. The three stripe company took the beloved adipure IV and made a hybrid version of the classic/sleek heritage boot by putting the Sprint Frame out sole on the boot to decrease the weight of the boot and to make it the perfect modern day speed boot designed with the old school feel/style that all true footballers love.

 The next color way in the Prime is already in production. Weighing in at an astonishing 5.2 oz the boot is the lightest boot on the market. However, due to the cost and seeing that the original adizero is only a little heavier I have seen consumers stay with the regular adizeros due to the high price of the Primes.

With the adiPower Predator recently released many consumers have already begun to look in the future at the adiPower Predator SL version which will be produced and sold sometime this year. In addition, rather then feature the calf skin upper like the normal Predator this boot will use the adidas sprint skin along with the sprint frame out sole which has consumer in a buzz. I am estimating that the Sl will weigh around 6 oz and be a hit with Predator fans.

Adidas fall line presentation...

The AdiPure IV’s super soft kangaroo leather provides great ball feel, while the internal heel stabilizer, shallow external heel counter and extra cushioning inserts in the heel reduce the risk of injury and provides stability and protection, while still giving the wearer a super comfortable fit.

The UEFA Champions League Final is a few weeks away and Adidas have unveiled a host of new colourways ahead of the 28 May 2011 final. Adidas’ new AdiZero and AdiZero Prime colourways are seriously bright and we look forward to seeing them light up pitches around the world. The first colourway will in effectively be replacing the Black/White/Electricity launch colourway. As with the Black/White/Electricity colourway, all AdiZero wears in LA LIGA will wear this colourway with Lionel Messi getting an exclusive colourway. The new Anodized Purple/Electricity/Infrared will also be heavily supported on-field throughout all the other leagues.

The new AdiZero Primes weigh a remarkable 145grams thanks to Adidas’ new synthetic material for the upper known as adiLite Twin. It is thinner for saved weight but also gives an improved ball feel. The innovative Sprint Frame which debuted on the original AdiZero once again offers support for you foot. TPU Support Bands help keep the shape on your feet while the new enhanced grain on the upper helps with ball control.

Inside the adiZERO problem.

How long will/should your boots last? Do you really need that $300 pair of speed boots?These are questions that every consumer should ask themselves when they purchase their next pair of boots. Do your research and search reviews and other footys sites so you can get the most bang for your buck.

With the release of the second version of the adiZERO many consumers have been asking if the stud problem that many consumers experienced with the first model will still be a factor/problem. Furthermore, after doing some research many consumers experiencing these problems were playing their football mostly on artificial surfaces which is very hard on your boots. In fact, after speaking with a little bird from adidas they said that the boots aka adizero were not designed to be played on turf. Many times consumers have been playing on turf and the cleats have been snapping, which is awful because as a consumer your in the whole if your boots break because these boots are not cheap. So after doing some digging and speaking with various representatives from different boot companies I have learned that depending how much you use your boots and what type of boots you purchase boot companies are hoping/figure that in six months time your boots should be wearing and you will be ready for a new pair of boots. This makes sense from a companies stand point because in six months time they will have that new color or new boot all together. But as a consumer/athlete I want a product that will last me for the eight to ten month range because like other consumers I am price sensitive so I am looking for a boot that will hold up. So what to do now? To be honest everyone raves about speed boots but if you are putting in many hours training and playing on turf you have two options; either cycle your boots so they last longer. For example, at Xavier I sometimes trained in turfs to give my other boots a break. The other option, is buying a heritage boot or power boot because rather then the speed boots many times these boots are made BETTER AND ARE BUILT TO LAST. Boots you may want to seek out that have been some of the best boots on the market in regards to overall value ( price, comfort, and durability) are the CTR, Tiempo, AdiPURE, and the soon to be discontinued Predator X are boots that will last you.

My recommendations are not to wear FG speed boots on turf due to the fact that turf is very hard on your boots. If you do in fact go with a speed boot rotate a older pair of boots throughout the season so you get longevity from your boots. From the bird at adidas, I learned in 2012 that they be updating the outsole to a more specific AG/ artificial grass outsole to combat the wear and tear of the turf on the boots. Secondly, many consumers have been wondering what changes adidas made to combat this stud problem with the second version of the adiZERO. For instance, adidas soccer did a running change and updated on the current models how they attached the cleats to the outsole. Instead of one injection point per cleat they now have 3. You can't see this from the outside of the boot of course, only if you deconstructed it. So in the end, the current
F50 should get better in terms of durability.

If in fact you do in-counter a problem here is the information you need for various sources.

adidas:
If you purchased your adiZERO from adidas directly here is the information you need. It may take time but adidas will replace broken products especially boots and when I called and spoke to the customer service associate he informed me that they will give you money to buy another pair of boots.

If you are a customer residing in the United States with an inquiry, please contact:
adidas USA
Customer Service
5055 N Greeley Ave.
Portland, OR 97217
USA
1 (800) 448-1796
consumer.relations@adidas.com

soccer specialty:
If you you bought them from a soccer specialty store please reach out to that account and ask if there is any way you can get a refund or store credit for another pair of boots. Each soccer speciality shop is different.

soccer.com
If You receive a defective item, what is the return procedure?
"Every item that we sell meets our highest standards for quality and performance. Many of the items we sell require special care because of the materials they are made of (leather, latex foam, ortho glass, performance fabrics, etc). It's our experience that through proper care and normal use almost all defects for apparel and footwear will be evident in the first 60 days after the purchase. For this reason you may return any defective item for 60 days after the date of purchase for an exchange or full refund. You may also notice that some non-apparel and non-footwear items have extended warranties that will of course be honored during the life of their guarantee.
We also recognize that in extreme circumstances, an item you have owned for more than 60 days, even one that does not show excessive wear or maintenance neglect, may truly be defective. Our goal is to honestly evaluate every return and make a reasonable decision on every claim. We have designed our Returns process to support a reasonable cost of doing business and avoid needless waste."
How long will it take for my Return/Exchange to be processed?
Returns are usually processed within 1-5 business days after they arrive at our location.

In the end, I hope this helps many consumers and provides a good source of information. I decided to write this post due to the emails and the popularity of my updates along the way on Footy Guru.

Example of what the HG Out sole will look like.

ADIZERO PRIME- Behind the development

Facts:

Name: adiZero F50 Prime 

Consumer: Elite 

Category: Speed boot

Position: midfield/forward

Upper: adiLite

Weight: 5.2 oz- Lightest boot on the market.

Price: $300

Release date: February 2011

Consumer Profile: Ideal if you’re an elite level soccer player who’s looking for the ultimate, lightweight performance boot. This boot is built for speed.

Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which retails at $300, just hit the shelves this February. Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.

Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather than wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather than stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.

Another thing I thought was interesting is the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think its fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.

Here is a video about the boot and the designer explains why they made the boot the way they did. The designer breaks down the upper and outsole along with even explaining the cleat formation/color studs; which a lot of players have been wondering about.

New adidas adizero 'Prime'/adizero color way UPDATE

With the recent release of the adiZERO Prime consumers have been in a buzz regarding how light the boot is and what players are currently wearing the Prime vs adizero F50. Furthermore, adidas is set release these color ways this fall! Please visit the Leaked Boots Page regarding more updates and pictures of upcoming boots.

What THE...?

With the release of the adizero Prime, addas has released a video to go along with the boot release. Video shows what messi does best, which is make the opposition look like cones as he weaves down the field with his new adidas speed boots. The ad is exciting, catchy, and showcases the message what the boot is all about; SPEED!

Messi worlds best footballer?

History of the Adidas F50

A look back at the history of the Adidas F50...

Withe the release of the Prime upon us, I thought it would be sweet to take a trip down memory lane to see where the F50 series has come from and the evolution of the boot.

The adidas F50 range was first released right before EURO 2004, and those of you who are Christano Ronaldo fans it was this tournament where he made a name for himself, aka I became a fan of today’s Real Madrid show pony I must admit. Furthermore, the line which was out of adidas character was released in order to compete with Nike Mercurial Vapor series which was released in 2002 which took inspiration from the Mclaren F1, which at the time, set the record for the fastest production car in the world, meaning it was designed boot for speed but also for everyday use. In addition, the name F50 which stands for Football 50 gives meaning to the year 1954 when the West German National Team won the world cup where some of the players wore a revolutionary exchangeable studs aka screw in’s for those of you that are lost, the boot is called the “WORLD CUP”. With this prolific moment swimming around in the heads of adidas footwear developers, they decided to replicate this technology 50 years later by producing a boot that was like any other boot on the market.

As a result, the original F50 was created and sported technology no other companies had ever seen or thought of. Personally, this boot brings back memories because I actually played my first ever college match in these exact boots/model which was a dream come true for me. As I stood there for the national anthem looking at the fans, I realized that all the sacrifices I had made to get to that point was all worth it. These boots sported and started the trend of completely hiding the laces which provided a bigger surface area for better ball-to-foot contact; a trend that’s prevalent in boots like the Puma v1.10 and Concave PT +.

First College Game VS BGSU

Then in 2005 adidas came out with the next model which was called the F5O+. Which footy fans will remember sported an upper similar to that of a spider man design that was very eye catching, and was worn in the one of my favorite movies GOAL. The lacing system was designed to be more user friendly, and the TPU cage was supposed to improve stability and durability of the mesh. Not recognizing they had an amazing boot adidas decided to push the limits farther by creating a boot for all conditions.

It was in 2006 when adidas football introduced the +F50.6 which was an interchangeable boot which was unlike any other boot on the market. Players would be able to now build their own boot with options of different uppers, outsole, and sock liners depending on what surfaces they were playing on which was very unique. However, having loved the original F50 series I decided to give the next generation a try and the first day I lost two studs. In the end, it was a great idea but the boot lacked execution which resulted in players looking for a new boot. The interchangeable system also made the boot very stiff and heavy which turned a lot of players away from the boot they once loved.

In 2008, the +F50.8 TUNIT was released for EUR0 2008. The most distinctive feature on this boot was the translucent heel and sole which was designed to improves the fit and stability of the boot as well as making it more lightweight than previous generations.

The F50.9 TUNIT was released on 1 November 2008.This boot featured a seamless lace cover similar to the original model which was supposed to provide optimal fit and a cleaner kicking surface. In addition, it also featured an engineered lightweight microfiber synthetic AdiGrip upper and synthetic lining which decreased the weight of the boot and made for an interesting look on the pitch.

Going with the same theme, adidas stuck with the interchangeable boots in 2009 but added a twist to the boots upper, of the boot called the +F50i. The boot featured Sprint Skin, an upper that was very thin that allowed adidas to decrease the overall weight of the boot while also aiding/enhancing a player’s touch on the ball with a new synthetic upper. And just in case you are wondering why the F50i sounds familiar, it is the boot Messi wore in the 2009 Champions League Final. It is that same boot that he kissed after he scored the goal that showed the haters all over the world that the little Argentine was for real.

Then in 2010 and after 5 models of the F50 series, adidas discontinued the interchangeable system and produced their first ever speed boot called the F50 adiZERO which weighed a staggering 5.8 oz. It was at this point where adidas put other boot company on their heels. It was easily the 2010 boot of the year…

The rest is history, bring on the Prime; which will be the lightest boot ever which is launching February 1^st 2011.

Footy Guru boot spy: week two

 With the release date upon us, players around the world are starting to debut the new adizero. The boots look fantastic on the pitch and like in 2010, players are continuing to stick with this boot. I am surprised Nani has stuck with these boots and not gone back to his Nike boots, i would imagine he had a big contract with Nike. Any body know if he is now sponsored by adidas or if he is independant? Would be a great pickup for adidas and would like to see adidas be more creative with their marketing campaigns/commercials.

Here are some pictures of players sporting the boots. The boot are expected to hit stores next month 2/1/2011.

Messi speaking about the adiZERO, speed, & the game of football

Adidas F50 adiPrime

adiZERO Prime: launch date, price, & changes from Footy guru.

Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which will retail at $300, is expected to hit the shelves February 1st, 2011 featuring both the Warning/Black/White and Black/White/Electricity color ways shown below.










Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.

Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather then wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather then stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.









Another thing I thought was interesting are the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think it's fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.






Facts:
Name: adiZero F50 Prime
Consumer: Elite
Category: Speed boot
Position: midfield/forward
Upper: adiLite
Weight: 5.2 oz- Lightest boot on the market.
Price: $300
Release date: February 1st, 2011

Concerns/questions regarding the boot?
Have adidas fixed the cleat snapping problem that many original adiZero users faced? Do the colored studs represent something/technology on the Prime or are they just for looks?
Has adidas fallen into the Nike trap, will consumers pay $300 for these elite boots or will the demand fall due to the big Price tag?
How durable are these boots going to be throughout a season?

Based on the facts I have provided, what do you think about the Prime? In term of style, technology, and price can you see this boot being the boot of the year for 2011? The dominance of the original adiZERO took time,but by the end of 2010 the boot was everywhere. Only time will tell Footy fans...