adiZERO Prime: launch date, price, & changes from Footy guru.
Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which will retail at $300, is expected to hit the shelves February 1st, 2011 featuring both the Warning/Black/White and Black/White/Electricity color ways shown below.
Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.
Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather then wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather then stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.
Another thing I thought was interesting are the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think it's fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.
Facts:
Name: adiZero F50 Prime
Consumer: Elite
Category: Speed boot
Position: midfield/forward
Upper: adiLite
Weight: 5.2 oz- Lightest boot on the market.
Price: $300
Release date: February 1st, 2011
Concerns/questions regarding the boot?
Have adidas fixed the cleat snapping problem that many original adiZero users faced? Do the colored studs represent something/technology on the Prime or are they just for looks?
Has adidas fallen into the Nike trap, will consumers pay $300 for these elite boots or will the demand fall due to the big Price tag?
How durable are these boots going to be throughout a season?
Based on the facts I have provided, what do you think about the Prime? In term of style, technology, and price can you see this boot being the boot of the year for 2011? The dominance of the original adiZERO took time,but by the end of 2010 the boot was everywhere. Only time will tell Footy fans...
