Every once in awhile in the final third you get that combination
that ends up with the ball in the back of the net. You cannot explain it
but somehow the training and the grind pays off to create something brilliant
on the pitch. Footy is all about creating chances and capitalizing on your
opportunities. You can not cheat the grind. Your boots and the game of football knows when you do not put in the work. So recently Footy Guru has teamed up with and put in work with OIJ aka Only In July
to produce a premium lifestyle brand inspired out of our obsession for football
boots. With OIJ design and underground footy inspired appeal armed with the
Footy G motto in hand we are set to create something unique and brilliant
within the footy community.
Much like sneaker heads the
term 'boot nerds' is slowly spreading throughout the underground boot community
like a speedy elastico. Unlike the old days where kids had one pair of boots many
consumers today have three to four pairs depending on the day, mood and style. I have always said that boots are like sneakers, you can never have enough and they are an extension of your personality on the pitch. Soccer cleats what I term 'boots' which is the surrounding motif what Footy Guru is all about have slowly turned into a
lifestyle. With limited releases and certain color ways having a higher market
demand over others some boots have become collectible items. Footy Guru is a lifestyle and a brand dedicated to the boot
nerds. If you live the lifestyle and are a die-hard boot nerd then the
Footy Guru Brand resonates deep within you. Its all about that new boot fit and smell...
OIJ was established in 2009 by native Hispanic
Californian Julio Poncé: Football enthusiast and lifetime player, print, web
fashion and product performance designer for 10 years, Godfather fanatic and
hot sauce connoisseur. Only in July that stems from the fact that the World Cup
happens Only In July every four years. Like Footy Guru, OIJ is a brand fostered
on the idea that football is a reflection of life.
You live it, breathe it and consistently
try to master the game in your own individual way and style. Much like your
boots are extensions of your personality on the pitch. OIJ is based on the fact that football
involves passion, intensity, challenges and a bond that only other footballers
can really understand. Each time you step on the field you’re faced with two
outcomes: the glory of victory or the agony of defeat which you will see
embedded in the collar of the Footy Guru and OIJ Premium Tees. Through countless footy experiences OIJ found
that “You work as a team feeding off the
chemistry of your teammates, yet are still an individual and unique player with
your own style and approach to the game.
Only
in July is bigger than a brand, it’s a culture.
What started as a small blog back in 2011 has now
become a lifestyle and a reality with boot nerds worldwide checking the blog
daily for the latest football boot news and reviews. Footy Guru and OIJ have
teamed up to kickoff a premium lifestyle brand inspired by the obsession for
football boots.
This is the first shirt in the Footy Guru Collection. The shirt
is limited in quantities and comes in heather grey and black. Like Footy Guru
everything about this shirt is premium from the material all the way down to
the logo.
In short, this shirt pays tribute to those boot nerds that live and breathe
the lifestyle. It’s more than a hobby it’s a lifestyle, its footy porn that you
can feel and wear with pride to support the boot nerd and FootyG movement. Click Here to purchase the Footy Guru First Touch Premium Tee and join the Footy Guru Squad.
