Name: adiZero F50 Prime
Consumer: Elite
Category: Speed boot
Position: midfield/forward
Upper: adiLite
Weight: 5.2 oz- Lightest boot on the market.
Price: $300
Release date: February 2011
Consumer Profile: Ideal if you’re an elite level soccer player who’s looking for the ultimate, lightweight performance boot. This boot is built for speed.
Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which retails at $300, just hit the shelves this February. Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.
Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather than wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather than stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.
Another thing I thought was interesting is the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think its fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.
Here is a video about the boot and the designer explains why they made the boot the way they did. The designer breaks down the upper and outsole along with even explaining the cleat formation/color studs; which a lot of players have been wondering about.