Throwback Thursday: Messi Juggles adiZero Prime

Welcome to throwback Thursday boot nerds. Adidas dropped one of the lightest boots to ever hit the market with this video teaser featuring #Messi juggling the #adizeroprime that came in at just 5.2 oz. Will never forget the first time I saw this video. #footyguru #f50 #tbt

Lionel Messi hat-trick VS DOESN'T MATTER...

He just makes it look so easy...

Inside Edge :: Nike Futebol

Awesome video footage from the Manchester and Barcelona game...

Messi's CL exclusive Boots...

Last week Messi and the rest of Barcelona showed the world what great football looks like. Unfortunately,  have always been a Manchester United but throughout the game i was amazed at how Barca kept the ball and moved it from side to side. Not sure if there was anything Manchester United could have done because I think Barca was just that better. However, if you had a chance to watch the game you for sure saw Messi wearing new boots for the final. This site is all about football boots and you too can now own the color way essi wore in the final. Since the F50's debuted Messi and other professionals have chosen leather over synthetic due to its soft touch and omfort. Check out the personalized boot Messi wore in the final below!

CR7; super fly guy.

Nike pays tribute to CR7 who was the top scorer in La Liga. At the end of the day i am still unsure who i take on my team Ronaldo or messi...

“Messi is all in”... ARE YOU?

adidas launch the biggest marketing campaign in the brand’s history

adidas this past week recently released and shared their latest global brand marketing campaign. This is the first time I have seen adidas come together as a collective group and leverage sport performance, originals, and skate/pop culture to deliver a unique view of the different markets in which consumers use their products. The campaign captures and shows adidas presence within sports, music, and fashion. In the video they use well known stars such as Messi, David Beckham, BOB, Katy perry, and Derrick Rose to show each athlete/artist doing what they do best and as the campaign says going "ALL IN".

“In the past ten years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style. Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign,” explains Erich Stamminger, member of the Executive Board responsible for Global Brands. “’all adidas’ is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has.”

Furthermore, the word around the football community is that adidas-sponsored footballers have also received special boots that are inscribed with their names and the brand message on the side, e.g. “Messi is all in”... Would not mind getting my hands on a pair of these boots...

Here is the video of the adidas-ALL IN campaign.

ADIZERO PRIME- Behind the development

Facts:

Name: adiZero F50 Prime 

Consumer: Elite 

Category: Speed boot

Position: midfield/forward

Upper: adiLite

Weight: 5.2 oz- Lightest boot on the market.

Price: $300

Release date: February 2011

Consumer Profile: Ideal if you’re an elite level soccer player who’s looking for the ultimate, lightweight performance boot. This boot is built for speed.

Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which retails at $300, just hit the shelves this February. Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.

Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather than wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather than stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.

Another thing I thought was interesting is the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think its fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.

Here is a video about the boot and the designer explains why they made the boot the way they did. The designer breaks down the upper and outsole along with even explaining the cleat formation/color studs; which a lot of players have been wondering about.

What THE...?

With the release of the adizero Prime, addas has released a video to go along with the boot release. Video shows what messi does best, which is make the opposition look like cones as he weaves down the field with his new adidas speed boots. The ad is exciting, catchy, and showcases the message what the boot is all about; SPEED!

Happy birthday mom gets fined? REALLY?

This past Tuesday Messi was fined for dedicating a goal celebration to his mom. Messi celebrated the PK by lifting up his jersey in front of the television camera and revealed a message on his undershirt which wrote :Happy birthday, Mami". The Spanish federation disciplinary committee which stated he disobeyed the article 91.1 which has to do with excessive goal celebrations have fined Messi C3,000 ($4,105) and on top of the fine he will receive a yellow card.

If you ask me the Federation should be paying Messi for all that he has done for not only the league but the sport in general... This is BULL Sh*t...

Messi worlds best footballer?

History of the Adidas F50

A look back at the history of the Adidas F50...

Withe the release of the Prime upon us, I thought it would be sweet to take a trip down memory lane to see where the F50 series has come from and the evolution of the boot.

The adidas F50 range was first released right before EURO 2004, and those of you who are Christano Ronaldo fans it was this tournament where he made a name for himself, aka I became a fan of today’s Real Madrid show pony I must admit. Furthermore, the line which was out of adidas character was released in order to compete with Nike Mercurial Vapor series which was released in 2002 which took inspiration from the Mclaren F1, which at the time, set the record for the fastest production car in the world, meaning it was designed boot for speed but also for everyday use. In addition, the name F50 which stands for Football 50 gives meaning to the year 1954 when the West German National Team won the world cup where some of the players wore a revolutionary exchangeable studs aka screw in’s for those of you that are lost, the boot is called the “WORLD CUP”. With this prolific moment swimming around in the heads of adidas footwear developers, they decided to replicate this technology 50 years later by producing a boot that was like any other boot on the market.

As a result, the original F50 was created and sported technology no other companies had ever seen or thought of. Personally, this boot brings back memories because I actually played my first ever college match in these exact boots/model which was a dream come true for me. As I stood there for the national anthem looking at the fans, I realized that all the sacrifices I had made to get to that point was all worth it. These boots sported and started the trend of completely hiding the laces which provided a bigger surface area for better ball-to-foot contact; a trend that’s prevalent in boots like the Puma v1.10 and Concave PT +.

First College Game VS BGSU

Then in 2005 adidas came out with the next model which was called the F5O+. Which footy fans will remember sported an upper similar to that of a spider man design that was very eye catching, and was worn in the one of my favorite movies GOAL. The lacing system was designed to be more user friendly, and the TPU cage was supposed to improve stability and durability of the mesh. Not recognizing they had an amazing boot adidas decided to push the limits farther by creating a boot for all conditions.

It was in 2006 when adidas football introduced the +F50.6 which was an interchangeable boot which was unlike any other boot on the market. Players would be able to now build their own boot with options of different uppers, outsole, and sock liners depending on what surfaces they were playing on which was very unique. However, having loved the original F50 series I decided to give the next generation a try and the first day I lost two studs. In the end, it was a great idea but the boot lacked execution which resulted in players looking for a new boot. The interchangeable system also made the boot very stiff and heavy which turned a lot of players away from the boot they once loved.

In 2008, the +F50.8 TUNIT was released for EUR0 2008. The most distinctive feature on this boot was the translucent heel and sole which was designed to improves the fit and stability of the boot as well as making it more lightweight than previous generations.

The F50.9 TUNIT was released on 1 November 2008.This boot featured a seamless lace cover similar to the original model which was supposed to provide optimal fit and a cleaner kicking surface. In addition, it also featured an engineered lightweight microfiber synthetic AdiGrip upper and synthetic lining which decreased the weight of the boot and made for an interesting look on the pitch.

Going with the same theme, adidas stuck with the interchangeable boots in 2009 but added a twist to the boots upper, of the boot called the +F50i. The boot featured Sprint Skin, an upper that was very thin that allowed adidas to decrease the overall weight of the boot while also aiding/enhancing a player’s touch on the ball with a new synthetic upper. And just in case you are wondering why the F50i sounds familiar, it is the boot Messi wore in the 2009 Champions League Final. It is that same boot that he kissed after he scored the goal that showed the haters all over the world that the little Argentine was for real.

Then in 2010 and after 5 models of the F50 series, adidas discontinued the interchangeable system and produced their first ever speed boot called the F50 adiZERO which weighed a staggering 5.8 oz. It was at this point where adidas put other boot company on their heels. It was easily the 2010 boot of the year…

The rest is history, bring on the Prime; which will be the lightest boot ever which is launching February 1^st 2011.

Messi speaking about the adiZERO, speed, & the game of football

Adidas F50 adiPrime

adiZERO Prime: launch date, price, & changes from Footy guru.

Well footy fans, adidas has continued to make a splash in the boot market to start off 2011 with a bang. The adiZERO Prime by the three stripe company from Deutschland has produced the lightest boot to date at 5.2 oz. In addition, the boot which will retail at $300, is expected to hit the shelves February 1st, 2011 featuring both the Warning/Black/White and Black/White/Electricity color ways shown below.










Furthermore, most of you footy fans have been keeping tabs/following the launch and speculation of these boots so i have decided to provide updates/cold hard facts about the Prime to set the myths straight surrounding the adiZero F50 PRIME.

Rather then start of the year with a slow jog adidas decided start off with a sprint. Rather then wait and take punches from Nike, adidas made a bold statement and introduced Footy fans to the lightest boot to date which is called the adiZero Prime which weighs a mind blowing 5.2 oz. Behind the decrease in weight is the change in upper. Unlike the first adiZero model, The Prime features an upper called adiLite, which is a single layer upper that has no foam or lining which provides durability, better ball feel/touch and greatly reduces the overall weight of the boot to a staggering 5.2 oz. Rather then stop there, adidas put Kevlar laces on the boot to decrease the overall weight of the boot even more.









Another thing I thought was interesting are the colors choices adidas chose to launch the boot with. Instead of playing it safe adidas went with bold color ways such as orange and lime green. Not by any means am I hating on the color, I think it's fantastic adidas is no longer playing it safe and believe these boots will look fantastic on the pitch and be a big hit with consumers.






Facts:
Name: adiZero F50 Prime
Consumer: Elite
Category: Speed boot
Position: midfield/forward
Upper: adiLite
Weight: 5.2 oz- Lightest boot on the market.
Price: $300
Release date: February 1st, 2011

Concerns/questions regarding the boot?
Have adidas fixed the cleat snapping problem that many original adiZero users faced? Do the colored studs represent something/technology on the Prime or are they just for looks?
Has adidas fallen into the Nike trap, will consumers pay $300 for these elite boots or will the demand fall due to the big Price tag?
How durable are these boots going to be throughout a season?

Based on the facts I have provided, what do you think about the Prime? In term of style, technology, and price can you see this boot being the boot of the year for 2011? The dominance of the original adiZERO took time,but by the end of 2010 the boot was everywhere. Only time will tell Footy fans...

Messi adiZERO II COLORWAY...

These look cheap but could be a hand made sample just to see what the real boot would look like. I am also happy to see what looks like k-leather upper. Once again, I am unsure if this is the adizero II or the PRIME which is the elite version of the adizero which is suppose to be lighter then its current model. In the end, it is a good spot in terms of colorway and shows the evolution of adidas soccer boots in the last two years. Nike will you please stand up?