Bale killed Chelsea yesterday!
ATTN: Click the adizero to peep the video...
Statement is simple and true... having not watched Bale that much this season i have to admit i am impressed and i think i found my new favorite player....
Showing posts with label 2012 adizero. Show all posts
Showing posts with label 2012 adizero. Show all posts
23 December, 2011
14 December, 2011
Justin Bieber - Meets Frank Lampard & Fernando Torres
Check out Justin Biebers boots....
In the video he is sporting the new adizero F50-mi Coach which are sweet boots and is next in line for review at Footy Guru. Thought you guys would enjoy this video.
11 December, 2011
09 December, 2011
06 December, 2011
Just Arrived: adizero F50-miCoach
The latest incarnation of the adiZero F50 has been created, and this time, they can monitor your performance. They have been calling this "the boot with the brain" but only time will tell and I think it's accuracy has to be correct and spot on in order for players both professional and amateur to get the benefit from the micoach technology. Only time will tell and my guess is that many of you footy fans have been wondering what the boot and technology/buzz is all about.
However, thanks to adidas that time has come and the boots have just arrived. Over the next week i will be testing these boots out along with the miCoach technology. Below is a teaser video about the miCoach technology and after taking a closer look at the boots and seeing this video I am excited to review this boot!
Check it out...
05 December, 2011
Q&A With Football Senior Product Manager
Andreas Konrads, Senior Product Manager, adidas Football
Why was the adizero f50 football boot in particular chosen to feature miCoach technology?
Our aim is to make every athlete better. The f50 boot is engineered to make the fastest players in the world even better. The question was how to make them even faster and the miCoach SPEED CELL was the simple answer to that. It helps players to analyse their performance and give them tips on how to become even faster, and we thought it would be great to offer our consumers the opportunity to compare themselves to the best player in the world, wearing this boot – Leo Messi.
miCoach has been used primarily in running, how can this now benefit a football player?
With the introduction of 360 degree speed and distance tracking, and the combination of on-board memory, we now move from it being a running / training device to an on-pitch performance monitor. We can now accurately track and analyze game data, simply and easily via a seamless integration into the new adizero f50 outsole. Professional football players have long had access to this level of performance data, we are now making this available to all consumers, to compare your game stats, and help guide you to becoming a better player.
What information does the SPEED CELL gather and what is the process?
The micoach speed sensor is an advanced accelerometer that tracks your speed and distance in all 360 degree directions. From this measurement, we are able to provide your max speed, average speed, time and distance in determined speed zones, as well as number of sprints.
How do you access the data the SPEED CELL collects and how can this be used to improve your performance?
The performance data is measured and then stored in on-board memory, and after the game is wirelessly transferred to your mobile phone or PC. The miCoach SPEED CELL uses ANT+ wireless data transmission in order to communicate with your phone or PC, which can then be viewed directly on your mobile phone handset, or viewed on your miCoach.com account.
What was the goal from a product and innovation perspective when developing the adizero f50 miCoach?
The goal was to build the lightest football boot possible, whilst at the same time, achieve perfect player acceptance, quality and performance. In addition, we wanted to bring the miCoach functionality to the shoe. Capturing your performance data during a game was possible only for professional players with costly equipment. Our goal was to make performance data accessible also for our consumers at an affordable price. The guiding principle for the miCoach functionality was to keep it simple, but fun to use.
What has been the testing process for the boot and which players have been involved?
The testing has been extensive. We had to come up with new testing methods, as it’s not only about testing a football boot, but also an electronic device and application where all these elements have to perform together as a system. We brought in experts from the various functions and formed a project group to work on miCoach with a holistic approach.
We involved professional and amateur players and also tested the products ourselves.
What has been the feedback from players in regards to the new adizero f50 miCoach?
The players love the boot and are very excited about the new miCoach functionality. They can see that it opens new opportunities to understand their strengths and areas where to improve - and they are extremely curious to compare themselves to the best players in the world as well as their team mates!
Which players will wear the boot?
Leo Messi, Arjen Robben, Lukas Podolski, Thomas Mueller to name a few.
Having developed such an advanced boot, where does product innovation go from here?
We consider the miCoach functionality through SPEED CELL as an exciting first step into a whole new era of football. It will revolutionise the way football is analysed, trained, experienced and ultimately will help to make the players even better. We will continue to work on adding new digital functionalities to our products and are excited to bring more innovative miCoach products to our consumers.
Why was the adizero f50 football boot in particular chosen to feature miCoach technology?
Our aim is to make every athlete better. The f50 boot is engineered to make the fastest players in the world even better. The question was how to make them even faster and the miCoach SPEED CELL was the simple answer to that. It helps players to analyse their performance and give them tips on how to become even faster, and we thought it would be great to offer our consumers the opportunity to compare themselves to the best player in the world, wearing this boot – Leo Messi.
miCoach has been used primarily in running, how can this now benefit a football player?
With the introduction of 360 degree speed and distance tracking, and the combination of on-board memory, we now move from it being a running / training device to an on-pitch performance monitor. We can now accurately track and analyze game data, simply and easily via a seamless integration into the new adizero f50 outsole. Professional football players have long had access to this level of performance data, we are now making this available to all consumers, to compare your game stats, and help guide you to becoming a better player.
What information does the SPEED CELL gather and what is the process?
The micoach speed sensor is an advanced accelerometer that tracks your speed and distance in all 360 degree directions. From this measurement, we are able to provide your max speed, average speed, time and distance in determined speed zones, as well as number of sprints.
How do you access the data the SPEED CELL collects and how can this be used to improve your performance?
The performance data is measured and then stored in on-board memory, and after the game is wirelessly transferred to your mobile phone or PC. The miCoach SPEED CELL uses ANT+ wireless data transmission in order to communicate with your phone or PC, which can then be viewed directly on your mobile phone handset, or viewed on your miCoach.com account.
What was the goal from a product and innovation perspective when developing the adizero f50 miCoach?
The goal was to build the lightest football boot possible, whilst at the same time, achieve perfect player acceptance, quality and performance. In addition, we wanted to bring the miCoach functionality to the shoe. Capturing your performance data during a game was possible only for professional players with costly equipment. Our goal was to make performance data accessible also for our consumers at an affordable price. The guiding principle for the miCoach functionality was to keep it simple, but fun to use.
What has been the testing process for the boot and which players have been involved?
The testing has been extensive. We had to come up with new testing methods, as it’s not only about testing a football boot, but also an electronic device and application where all these elements have to perform together as a system. We brought in experts from the various functions and formed a project group to work on miCoach with a holistic approach.
We involved professional and amateur players and also tested the products ourselves.
What has been the feedback from players in regards to the new adizero f50 miCoach?
The players love the boot and are very excited about the new miCoach functionality. They can see that it opens new opportunities to understand their strengths and areas where to improve - and they are extremely curious to compare themselves to the best players in the world as well as their team mates!
Which players will wear the boot?
Leo Messi, Arjen Robben, Lukas Podolski, Thomas Mueller to name a few.
Having developed such an advanced boot, where does product innovation go from here?
We consider the miCoach functionality through SPEED CELL as an exciting first step into a whole new era of football. It will revolutionise the way football is analysed, trained, experienced and ultimately will help to make the players even better. We will continue to work on adding new digital functionalities to our products and are excited to bring more innovative miCoach products to our consumers.
30 November, 2011
29 November, 2011
miCoach Adizero Teaser
Boots drop 12/1... Weigh an astonishing 6 oz and are miCoach compatible. One of the most unique boots of the year and what a time for Adidas to drop the boots, right before the new year and just in time for Xmas.
More details/specs coming soon regarding these boots and hopefully a review.
More details/specs coming soon regarding these boots and hopefully a review.
23 November, 2011
Adidas 2012 adizero Teaser/Specs...
The latest incarnation of the adiZero f50 have been created, and this time, they can monitor your performance. They have been calling this "the boot with the brain" but only time will tell and I think it's accuracy has to be correct and spot on in order for players both professional and amateur to get the benefit from the micoach technology. I have tested the Nike plus and the micoach in running shoes and many times the miles are off and you have to constantly readjust the settings. Only time will tell and I guess many of us Footy fans will not know until we get our hands on a pair.
As for the boots itself, adidas have changed the appearance of the boot to implement new technologies that will aid in support and increase the performance/fit of the boot which is a must in my opinion because too many consumers including myself did not feel like the synthetic version of the boot fit them well at all. With this boot adidas chose to stick with SprintSkin upper rather then the adilite material they have used on the primes which was more forgiving then the Sprintskin and in my opinion it was more form fitting. So maybe the next step is a SL version in this boot where adidas uses the adi lite upper to decrease weight... Only time will tell.
What has made this boot famous and such a hit on the Footy market is that unique outsole that adidas has created called the SprintFrame. With the SprintFrame outsole adidas can drastically decrease the weight of the boot which is a hit with consumers and competitive consumers because they want to be as fast as possible or at least feel light on their feet. With the 2012 adiZERO adidas has gone with the Sprint Frame and to aid in support with this super light weight boot adidas added 3D bridges to the outsole to increase support in the forefoot and in the toe box to help maximize a players change of pace and movement which is what you need if you are wearing a speed boot on the pitch. It is great if it is lightweight but unless it fits your foot and provides a lock down effect your foot will be swimming in the boot which many consumers with narrow feet experienced with the original adiZERO.
Furthermore, this brings me to my next point and after looking at pictures of the 2012 adiZERO it seems as if adidas has done their homework and made adjustments to further improve the fit of this release. If you notice the yellow warning strips all around the boot and are wondering what it is you can stop wondering and searching because it is called Sprint web and it is basically put in place to increase durability and to improve the fit/comfort of the boot. This webbing is basically a TPU overlay that provides support and durability to weak points in the boot. I have seen many times on the current model consumers blow through the toe or the outsidemof the boot which has been a problem. However, with this launch of the 2012 adidas has payed closed attention to the faults of the last adiZERO and really tried to improve the boot which is awesome for fans. Rather then just try to change the color of the boot adidas has obviously listened to consumers and tried to make a better/smarter product in this instance.
Why are they calling this the boot with the brain? No it doesn't do your homework or put the work in for you on the pitch it simply shows your performance on the pitch. With this boot adidas implemented the miCoach system in the base of the boot. The 2012 adiZERO boot includes a cavity in outsole unit which stores the revolutionary miCoach sensor. The miCoach records key stats like distance covered, average and maximum speed either from a game or training session then the information is transmitted to your chosen computer device whether that is a iPod, Pc or MAC. According to adidas press release "The miCoach Speed Sensor captures 360° movement and measures key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps, and stride rates. The on-board memory stores all your measurements during your game or training for up to seven hours and then wirelessly transmits the on pitch performance data to your tablet, PC, or MAC"
In addition, A great feature adidas offers you is that you can track your performance via graphs and pie charts. The great Lionel Messi himself will be posting his results online, so you can measure yourself against arguably the best soccer player in the world at the moment. Still waiting for Neymar and and Ronaldo to come play... In the end, this could be an absolute game-changer, just think of the possibilities a coach will have once the entire team is fitted with these boots, complete detailed statistics for every player, all trackable with the click of a button.
The boots are available to pre-order at soccer.com with a 12/1 ship date.
Blogger Note: Discovered a new app that has endless possibilities at modifying photos. Big fan of photography and boots!
As for the boots itself, adidas have changed the appearance of the boot to implement new technologies that will aid in support and increase the performance/fit of the boot which is a must in my opinion because too many consumers including myself did not feel like the synthetic version of the boot fit them well at all. With this boot adidas chose to stick with SprintSkin upper rather then the adilite material they have used on the primes which was more forgiving then the Sprintskin and in my opinion it was more form fitting. So maybe the next step is a SL version in this boot where adidas uses the adi lite upper to decrease weight... Only time will tell.
What has made this boot famous and such a hit on the Footy market is that unique outsole that adidas has created called the SprintFrame. With the SprintFrame outsole adidas can drastically decrease the weight of the boot which is a hit with consumers and competitive consumers because they want to be as fast as possible or at least feel light on their feet. With the 2012 adiZERO adidas has gone with the Sprint Frame and to aid in support with this super light weight boot adidas added 3D bridges to the outsole to increase support in the forefoot and in the toe box to help maximize a players change of pace and movement which is what you need if you are wearing a speed boot on the pitch. It is great if it is lightweight but unless it fits your foot and provides a lock down effect your foot will be swimming in the boot which many consumers with narrow feet experienced with the original adiZERO.
Furthermore, this brings me to my next point and after looking at pictures of the 2012 adiZERO it seems as if adidas has done their homework and made adjustments to further improve the fit of this release. If you notice the yellow warning strips all around the boot and are wondering what it is you can stop wondering and searching because it is called Sprint web and it is basically put in place to increase durability and to improve the fit/comfort of the boot. This webbing is basically a TPU overlay that provides support and durability to weak points in the boot. I have seen many times on the current model consumers blow through the toe or the outsidemof the boot which has been a problem. However, with this launch of the 2012 adidas has payed closed attention to the faults of the last adiZERO and really tried to improve the boot which is awesome for fans. Rather then just try to change the color of the boot adidas has obviously listened to consumers and tried to make a better/smarter product in this instance.
Why are they calling this the boot with the brain? No it doesn't do your homework or put the work in for you on the pitch it simply shows your performance on the pitch. With this boot adidas implemented the miCoach system in the base of the boot. The 2012 adiZERO boot includes a cavity in outsole unit which stores the revolutionary miCoach sensor. The miCoach records key stats like distance covered, average and maximum speed either from a game or training session then the information is transmitted to your chosen computer device whether that is a iPod, Pc or MAC. According to adidas press release "The miCoach Speed Sensor captures 360° movement and measures key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps, and stride rates. The on-board memory stores all your measurements during your game or training for up to seven hours and then wirelessly transmits the on pitch performance data to your tablet, PC, or MAC"
In addition, A great feature adidas offers you is that you can track your performance via graphs and pie charts. The great Lionel Messi himself will be posting his results online, so you can measure yourself against arguably the best soccer player in the world at the moment. Still waiting for Neymar and and Ronaldo to come play... In the end, this could be an absolute game-changer, just think of the possibilities a coach will have once the entire team is fitted with these boots, complete detailed statistics for every player, all trackable with the click of a button.
The boots are available to pre-order at soccer.com with a 12/1 ship date.
Blogger Note: Discovered a new app that has endless possibilities at modifying photos. Big fan of photography and boots!
17 November, 2011
Ad For The New adidas kit...
You know what they say "everyone needs a dream"...
Ad tells the story of a young footballer backwards which is a awesome point of view.
Blogger Note: Love how adidas threw in the unreleased 2012 adizero teaser to further increase the hype surrounding the "boot with a brain"... Released 12/5/2011
14 November, 2011
Adidas Brainy Boots Offer Messi Secret in Nike Challenge: Retail
Interesting article...
For 245 euros ($338), Adidas AG (ADS) will share Lionel Messi’s secret with you.
After two years in development, the world’s second-largest sporting-goods maker will release soccer shoes that allow the wearer to compare speed and movement with stars including Messi, the Barcelona forward twice named FIFA World Player of the Year. The shoe, which uses an embedded chip to record and analyze a player’s performance, goes on sale in Europe, Asia and Latin America on Nov. 15, and hits U.S. stores on Dec. 1.
“We’re able to show you what you did, give you the key metrics of your game and enable you to compare this to your previous performances, the performance of your friends, competitors or our global stars,” said Ryan Mitchell, head of the go-to-market team in Adidas’s interactive business unit.
The product, worn by Messi in Argentina’s Sept. 6 exhibition game against Nigeria, was developed by Adidas to help fend off larger rivalNike Inc. (NKE) and extend its leadership in soccer. Nike has sought to surpass Herzogenaurach, Germany-based Adidas as the sport’s biggest brand by sponsoring teams including Barcelona and players such as Real Madrid’s Cristiano Ronaldo. Adidas controls about a third of a market it estimates is worth as much as 5 billion euros a year.
“Adidas has a heritage in football that Nike doesn’t have and its innovations should bring more growth,” said Joerg Frey, an analyst at M.M. Warburg in Hamburg. “It’s good timing for Adidas with the European championship coming up.”...
Click to read the whole article "Adidas Brainy Boots Offer Messi Secret in Nike Challenge: Retail"
Click to read the whole article "Adidas Brainy Boots Offer Messi Secret in Nike Challenge: Retail"
2012 adizero TEASER
Looking around the pitches it seems that if the implementation/introduction of the adidas adizero series is running away with the football market at the moment. With the sprint frame outsole used by adidas we have seen boots in recent weeks produced from adidas that no one could have imagined. A recent example, is the adipure IV SL in which adidas used their imagination/creativity and created a hybrid heritage boot used for the modern game. The adipure IV SL is a dream boot and it is boots like this one that adidas keep turning out that keep grabbing footy consumer’s attention. In addition, many consumers are excited about the next generation adiPOWER predator which weighs an astonishing 7.8 oz. With the use of the sprint frame adidas has been able to create hybrid speed boots used for the modern game and to supply the market with what they demand which are speed boots.
13 November, 2011
FOOTY GURU BOOT GALLERY; adizero F50 miCoach teaser
This past weekend during the international break for many clubs/countries adidas released the miCoach to all of the athletes and after watching the games all i can remember is seeing these bright boots everywhere.
These boots drop 12/5 but with adidas creating an on field buzz on the television be sure that these boots will be very popular due to the color schemes and the edition of miCoach makes these boots hard to resist.
11 November, 2011
09 November, 2011
07 November, 2011
2012 adizero TEASER
 |
| Released 12/5 |
Looking forward to the release of this boot. Besides the new look I am more interested in the miCoach technology and how it can help players raise the level of their game.
04 November, 2011
Leo Messi talks about Barca & launch of the adiZero F50 miCoach
Messi talks about Barcelona, Madrid and the Launch of the adizero F50 miCoach.
2012 adizero TEASER...
Released 12/5. The hype surrounding the new micoach adizero is even more hyped due to Messi sporting them in his latest game. Not only did Messi sport the boots but he produced a hat-trick in the boots which sent the footy fanatics wild all over the web.
SPECS:
UPPER: Sprintskin drastically reduces the adizero's weight. Innovative internal TPU support bands in the upper offer support and stability.
INSOLE: Ultralight sockliner is carefully designed to not add bulk. Comes with second pair of comfort sockliners.
OUTSOLE: Sprint frame for lightweight stability. Trx TPU outsole has a new stud configuration that improves your balance at top speeds. The F50 adizero FG is best on firm, natural surfaces.
WEIGHT: (5.8 oz.) miCoach SPEED_CELL WEIGHT: (0.4 oz.)
The adizero is one of the lightest, fastest boots to hit the field and now you can take it up a notch with the miCoach SPEED_CELL!
adidas miCoach SPEED_CELL (Mac/PC) or the (iPhone/iPod) bundles are additional options that will help you take your game to the next level.
Whether on field, on court, in a game or in training, your movements are captured. Easy to use. No wires - just you, your shoes and your new SpeedPod.
On-Board Memory stores all measurements during your workout/game (every 5 sec). Afterwards the file is sent wirelessly to your mobile App or your PC/MAC. Key performance metrics are captured/measured every second in all directions.
Instantly compete and compare your stats. Know how fast you are, brag about it, get rewarded, get status. The miCoach SPEED_CELL and platform allows you to compare your stats vs. your team, your league, your state, the pros. Yes! You can compare your stats to those of Lionel Messi! And to easily share the data with your friends, coach, and community.
This amazing unit records:
Time: per session, and cumulative
Distance: per session, in cumulative
Speed: max. speed per session, fastest speed
Number of Sprints
02 November, 2011
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