Looking around the pitches it seems that if the implementation/introduction of the adidas adizero series is running away with the football market at the moment. With the sprint frame outsole used by adidas we have seen boots in recent weeks produced from adidas that no one could have imagined. A recent example, is the adipure IV SL in which adidas used their imagination/creativity and created a hybrid heritage boot used for the modern game. The adipure IV SL is a dream boot and it is boots like this one that adidas keep turning out that keep grabbing footy consumer’s attention. In addition, many consumers are excited about the next generation adiPOWER predator which weighs an astonishing 7.8 oz. With the use of the sprint frame adidas has been able to create hybrid speed boots used for the modern game and to supply the market with what they demand which are speed boots.
