Just received the new EUROSPORT in the mail and I can remember as a kid that i would wait each month just for the new magazine to see the new boots. This magazine is the bible in many young consumers eyes and in fact if you google soccer.com it is the first on the list. What i am trying to get at is that i believe that Eurosport sets the demand in terms of what is new and what young footballers are looking to buy. It is also interesting to see the two giants Nike and adidas going at it regarding who has the most pages in the magazine. From a close source, it is estimated that it cost $14,000 for a half of a page to advertise in the magazine.
So tell me, as a consumer are you influenced by these ads and does EUROSPORT set the demand for boots in North America?
