This past weekend, Nike released the concept boot that even though might not be the lightest boot on the pitch, will definitely turn heads and give adidas some competition. With this release, which seems to have come out of thin air, Nike released the seventh generation of the Mercurial Series called the “MERCURIAL VAPOR SUPERFLY III”. With the Mercurial series, Nike has changed the game of football and how we think about boots on the pitch. From the first generation all the way to this release Nike’s goal has always been to deliver a fast, lightweight, performance/enhancing concept boot that enables players to have an edge on the pitch.
Consumer Profile: ideal if you are an elite level soccer player who I looking for the ultimate, lightweight performance boot.
Key Questions regarding price and release date:
Is the boot still a whopping $400.00= YES
Release date= AVAILABLE for Pre-order on March 19th
Changes to the Super Fly III?
Unfortunately, not a lot has changed technology wise with the Superfly III; however the new boots do come with a new color/design. The new florescent lighting bolt design is designed to highlight players on the pitch. The pattern along with the vibrant colors are put together to enhance visibility on the pitch so your teammates can find you. Furthermore, this new design which is what many fans were treated too at the World Cup aka the Nike Elite Series World Cup boots will enable your teammates to see you better on the pitch and allow them to make quicker decisions when playing the ball. According to Nike “The result will be better passes, fewer offsides and less time for defenders to react.” (Nike Soccer)
