Adidas revealed the latest version of the adizero f50 Messi. Messi’s exclusive f50 boots receive their latest color update with a bold turbo/blast/purple/white colourway. To celebrate the launch the adidas displayed the genius of Leo Messi like you’ve never seen it before through light.
To explore the actions that make him the best in the world, Leo has been fitted up with an innovative LED light suit to help capture his movements, touch and speed in a whole new light.
This film entitled ‘The New Speed of Light’ is a truly unique study of football motion. Created using a bespoke LED suit and a pair of ‘hacked’ adizero f50 Messi boots it showcases the direction and body movement of the world’s best player. It was shot at 1000 frames per second to create a specially developed visual display that defines the new speed of light.
The f50 tech specs:
- Sprintskin – a 1.5mm thick layer made from DUALMAX synthetic with exclusive leather grain optic that allows the boot to be lightweight whilst maintaining a natural feeling between boot and ball
- Sprintweb – the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction
- Sprintframe – a strong but lightweight lower section that offers players a perfectly balanced boot
