16 December, 2011

SuperFly is dead...

This is kind of an old news release aka no surprise because once again Nike has released yet another color way of the superfly/vapor series and this time it is a grape/dark purple paint job that almost reminds me of purple drink.

I will never forget when I interviewed for a job at Nike for a soccer merchant position and one of the guys asked me what I thought about the superfly... I made the statement that probably shocked the room but I told them that the superfly was dead! He asked dead? I told him almost two years to today that the boot was dead and at one point there was a market for this crazy concept boot/price point but Nike sat on the boot/concept for too long and what was once a concept/crazy idea is now more of a market gimmick with a price point consumers now seem to laugh at.

Do not get me wrong, the superfly WAS an amazing boot but over time Nike sat on the boot for too long and rather then innovate the boot even more and change the boot they changed the paint job of the boot which let's be honest just gives the soccer poseurs another color way to buy/collect.

Never the less, here are teaser images of the next SuperFly color way. The boots drop 1/1/2012 and will have the same price tag aka $400 so start saving your money if you like purple drank!