Throwback Thursday: 2010 Nike WC Elite Series

I have been booking boots for 2014 aka the road to Brazil I have begun to think back at the last World Cup and most importantly the boots. I mean the tournament is cool but here at Footy Guru its all about the boots! So I have decided to take you boots back down memory lane. In World cup 2010- Nike introduced the Nike Elite Series. With adidas holding on to the sponsorship of the world cup Nike had to do something special to make a splash at the tournament and be remembered. Nike did just that and they did it with ambush marketing on the field by creating a vibrant new line of boots called the WC Elite Series. With this move they even created and established a new market for elite/professional level boots on the market. It turned the boot market and football obsessed teens on put their heads on a swivel.

With the elite series Nike were able to redesign a series of boots that were 15% lighter then it's predecessors by changing the upper and out sole of Vapor, Super Fly, Total 90, Ctr 360, and the Tiempo. Not only were the boots lighter but visually the boots were so different than any other boot on the pitch which made them stand out on the tele and from the stands. In the end, with the distinctive high vise upper you could clearly tell the Nike athletes from the other brands, which was genius by Nike. Why was it genius? Nike was able to make an elite series brand of boots that were visually pleasing and the exact boots the athletes on the pitch were wearing. They also for the first time in history dropped a pack of boots that all looked alike. In addition, it seemed like every elite Nike endorsed player sported the boots, and after looking back all I can remember are those orange boots racing around the pitch. They were every where!

Furthermore, Nike's write the future; unless if you lived in a cave in 2010 there is no way you could of missed the infamous commercials that Nike put together to showcase their athletes, boots, and creativity. The commercial was amazing and selected scenes showed Rooney homeless, CR7 nutmegging Homer Simpson, and Ronaldinho who was a no show do his patented snake move; in all the commercial captured what could be and pulled the motif that if you were a footballer it was your job to write the future on the pitch and make the play that would change the outcome of the game. In the end, the commercial was brilliant and made myself along with billions of others to remember Nike Football, and to always WRITE THE FUTURE on the pitch. I guess you can say I am looking forward to 2014.