“We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question ‘Is Ronaldo from this planet?!’” remembers Denis Dekovic, Nike Footwear Design Director. “When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova – a celestial body that radiates energy – and that was it, we had our inspiration.”
“The concept of a star that burns brighter than others reflects Cristiano’s style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy. What Cristiano is able to achieve on the field is something that we felt was limitless. So we took that direction and focused on creating a highly luxurious finish fused with modern print and color choices,” added Dekovic.
Many of you are wondering if the stars mean anything?
According to Nike Football "The CR7 Galaxy Mercurial IX boot features an all-over digital print of the Star Vela Supernova and includes a seven star path print, paying homage to Cristiano’s shirt number. The supernova print is juxtaposed with a chrome swoosh flecked with silver fleck and a Blue Glow outline."
In terms of point of difference, hands down this is the best paint job on a pair of boots in 2013. While looking at the boots upper/graphic you get a sense of being off the planet. I am a big fan of the upper and in terms of signature boots I think this could be the the best CR7 release yet.
My opinion on the release:
I do not like how Nike floods the market with each CR7 release. I believe that CR7 releases should be limited to point out the fact that they are a premium release and not just everyone should be able to get a pair. Once the market is flooded with this boot it is no longer special because boot nerds all over will have a pair and as a result there is no longer any individuality and point of difference. I understand Nike want to hit numbers and sell tons of boots. But sometimes I think it should be more about leaving a legacy for the boot and the player that inspired it. With this release not being limited it kind of takes away from the awe factor because I know I can pre-order it today or pick it up from my local soccer specialty shop.