As a soccer boot fanatic I will not lie when I say I like to
stand out but there is a side of me where there is something very mysterious
about a mostly black soccer boot nowadays.
The one thing it tells me about this release from a marketing stand point is
that if Nike feels comfortable dropping an all black pack is that as a soccer
department that they really believe in the product.
“We know
that our players love to stand out on and off the field. That doesn’t always
mean bright colors, sometimes reverting to a classic look is just as powerful a
statement,” said Phil McCartney, VP of Footwear for Nike Football, referring to
Nike’s new release of predominantly black boots.
Many Nike boots are so crazy in terms of color and graphics that when Nike does something like their latest “Black Pack Release” it gives many of their silos a very classy look and feel.
Not a bad way to start the season and if you think back Nike first did the Black Pack Release ahead of the 2009/10 season.
The
boots are available to buy beginning July 1 in the U.S. and from July 22
globally.