25 July, 2013

Montebelluna Factory: Customizes A New Breed of Attack

Did you ever think that there was a boot heaven?
 
 Photo: One final check before the Hypervenom is delivered to its new owner.
Well there is such a place that exists where boots follow a 128 process and are specifically made for the elite athletes. This heavenly place is a factory in Italy called the Montebelluna. In this place Nike makes handcrafted boots for their top tier footballers. Talking about a dream job?  Where do I sign up?
Each Hypervenom is form-fitted around a 'last'. These are exact model replicas of athletes' feet.
 
Ahead of this season we get an inside look at the Hypervenom boots being made specifically for Neymar Jr. And these boots are made differently than the boots that hit the general market. They go through a 128 step process ensuring that the boots are a perfect fit for the athletes they are personally made for.

"Ousadia e Alegria" - Daring and Joy

First up is Neymar Jr. Oficial's familiar 'NJR' signature. — in Montebelluna, Veneto.








The boots are checked by hand to ensure perfection.