31 May, 2013

NEW Nike Premier: OG at its finest.

nike-premier-top
I will just be blunt and say with this release by Nike I think hands down it will be the best boot on the market at only $100. In terms of overall value the Nike Premier features a goat leather upper which provides minimal stretch but is also very durable and soft. The boot looks like a timeless classic which in my opinion is awesome from a boot nerds prospective.
 

“When we first showed our players the Nike Premier they said to us: ‘That looks like a classic from the archive.’ When they put it on though, they realized it’s far from old-fashioned. A lot of players will see the Nike Premier and be reminded of the early-to-mid 1990s. When they put the boot on and get out on the pitch, they will soon realize that this is a 21st century product.” said Phil McCartney, Vice-President of Nike Football Footwear.
Nike Tiempo Premier
“We know from talking to players that fit, touch and traction are the three things that they want from their boots. We define fit as comfort over 90 minutes, with no distractions. For touch, we look to deliver the perfect touch every time regardless of conditions, and with traction, we want to give our players the perfect traction underfoot, on demand. Our goal with the Nike Premier was to deliver those three areas in a boot with a timeless look,” added McCartney.
"The Nike" Soccer Boot
The Nike Football design team were briefed to create a classic-looking boot using the latest technology and performance insights. Visually, the inspiration from the boot came from two sources: the iconic 1994 Tiempo Premier, worn by 10 of the players in that year’s World Cup final, and the first shoe to ever carry the Swoosh, a 1971 boot called ‘The Nike’.
nike-premier
“We wanted the Premier to have a simple visual design but for it to be bold and, stylistically, carry a lot of Nike Football DNA. There are players out there who want a beautiful black leather boot that delivers a great fit and a ultra-soft touch on the ball. The Premier is for those players.” said McCartney.
nike-premier-leather
Nike has seemed to retro a classic and makes it affordable for anyone who wants to let their feet do the talking. The best part about the boot is that it will come in at around 8.2 oz which makes it playable in today’s fast paced game. The boots main competition which has a loyal following goes by the name of the Copa Mundial. However, the Copa comes in at around 11.2 oz which in my opinion is extremely heavy and outdated.  The Premier definitely looks the part but the only way to really tell is get the boot on the pitch and really test it out. Only time will tell boot nerds.