18 July, 2012

Up-And-Coming: Live Breathe Futbol


I recently had the opportunity to connect with a very special brand that of course embodies my love and passion for Footy. Many times in life we as individuals see our fashion and style/design shaped by our love or passion for a certain object. In my case, it always has been the sport of soccer. Since the age of four, when I first started kicking the ball around, I fell in love with the sport. Soccer ultimately shapes my daily life. Through my passion for the game of soccer, I have been able to create and combine that with another passion of mine which is soccer boots. That is how Footy Guru evolved. My love for the sport of soccer combined with my passion for soccer boots. With Footy Guru, I eat live and breathe soccer boots because for me it has always been about the boots.



Furthermore, I recently experienced a similar taste of a brand that also lives for the game of soccer. The creator and founder goes by the name of Ebun and his up and coming brand is called LBF. It is a simple acronym that stands for Live Breathe Futbol. The new urban soccer inspired clothing brand is a mixture of culture and is driven by the game of soccer. Ebun, who is also a footy fanatic, decided to combine has passion for design and footy by creating a brand that pays tribute to everything futbol; the fans, stadiums, and the OG legends. Ultimately, the clothing brand captures some of the best moments in futbol which is why it hit home with me. The brand which has been the story of my life incorporates the simple fact that as long as you have a soccer ball you can play the beautiful game anywhere. The motto of the brand is simple " LIVE BREATHE FUTBOL".




A perfect example that hits home with me. 
LBF presents the video called " Shit Fifa Players Say"...


Although I embody the LBF motto, I am a big fan of individuality on and off the pitch. I have never been a big logo guy because usually I roll up to the field or bar in the same jersey or shirt that someone else is sporting. In addition, the odds are it sports the Swoosh or three stripes. Do not get me wrong, I love both companies and the apparel they produce but as a soccer player I like and enjoy being different on and off the pitch. The cool thing about Live Breathe Futbol is that Ebun does not mass produce shirts, so once a shirt is sold out it is done. When ever I go to play Footy and to hang out with my friends I want to have my own personal style. That style usually revolves around my passion for Footy. I am a die hard futbol fan and with brands like LBF it gives you the chance to pay tribute to the game you love while being unique.

Having never heard of LBF before, Ebun through instagram and email filled me in on his brand and what it was all about. As you can see from the boots I receive, I have never been one to turn down free swag. So Ebun sent me some shirts asking for my opinion and to produce an honest review.


And the truth is once I received the shirts they have quickly become my favorite tees on and off the field. In terms of the quality, they are awesome in terms of the fit and feel. The shirts are very well made and the attention of detail and design/inspiration behind each shirt makes me proud to sport the shirts. Why is that you ask? Because of the message and the motif the brand is built around. Everything about the brand involves and pays tribute to the game of soccer. For example, in the inside of each shirt reads “This garment is designed with the history, character, and flair of the beautiful game in mind. Wear with pride. Remember it’s about moments.” Or better yet there is no Swoosh or three stripes and I am the only one sporting/wearing the shirts in Portland. 



Reppin LBF at the Timbers vs Galaxy Game
I received the LBF Independence Edition (shown in the video) and my current favorite which is the standard 'XXI' Heather T-shirt. Both shirts are awesome but what really set the product apart was the attention to detail of both the product and packaging. My package arrived with a large LIVE BREATHE FUTBOL sticker which sealed the package. In addition, on the outside of the package the words " Footy Guru" were written. Along with the detail on the outside, in cased was a hand written note which speaks volumes about the brand and the artist.

LBF is based on the combination of art and the game of soccer. It is a beautiful combination because when I opened up the package and first put on the shirt. I felt like I was representing a brand that meant something. In the end, LBF embodies the meaning and passion that surrounds the game of futbol.

I am proud to announce my partnership with LBF. To show my passion/respect for LBF I have posted a link to the site. Check out the  Live Breathe Futbol website to join the squad/LBF movement.