12 October, 2011

Speed Boot race 2012...

When taking a deeper look at the 2012 speed boot race between Adidas and Nike i think it will be very interesting because in 2012 Nike will come armed with a new vapor and Adidas will release the 2012 adizero F50 II which will come micoach ready.

Lets be honest, in 2011 it was not even a contest, Adidas evolved the F50 into the lightest boot on the market and rather then compete Nike and the Vapor series was left unchanged besides the array of different colors they continued to flash consumers. In a way, the Vapor died and lost many of it's fans/consumers who jumped ship to the ever so popular adizero. Did not hurt that Messi the FIFA world player of the year was sporting the boots every weekend and scoring an array of unbelievable goals.

However, in 2012 it seems the tables might turn. Yes both companies with produce a new product but comparing the 2011 boots it seems as if Nike made the biggest jump in changing the boot. Many fans will argue that the F50 is new but in reality the only edition from the looks of it is the micoach and a new paint job. Same weight and a jump in price...While the vapor will weigh less will have a different upper along with a different outsole and will cost $200.00. I think it will be mixed emotions for consumers to buy the add on micoach accessory especially if the boot alone is over $200.00.

To be continued....