18 July, 2011
Adidas adiPower Predator Review: PART 1/INTRO
Adidas adiPower Predator Review: PART 1/INTRO
The Good: adidas has created a concept/hybrid power boot used for the modern game. The boot is redesigned from top to bottom and weighs an astonishing 7.8 oz.
The Bad: Stiff forefoot due to the power spine technology in the outsole. In addition, the heel cup is narrow which causes a pressure point on the interior of the heel.
The Bottom Line: adidas has done a tremendous job with this boot. The style, technology, and value all speak for themselves when you see the boot in person. It is a mixture of Power and Speed with a realistic price point of $200 for a concept boot that anyone on the pitch can wear.
Background:
In recent weeks, we have seen many of the world’s top footballers showcase the boot. Recently, the latest Predator (11th generation) was released and the boot has been redesigned from top to bottom. With this boot, adidas had drastically decreased the weight and created a whole new Predator element to increase the force/trajectory of a player’s strike. With the lack of innovation from the Predator X adidas needed to create a very unique boot in order to once again capture consumer’s interests/hearts. Furthermore, with this boot adidas did just that. Weighing in at an astonishing 7.8 oz adidas created a hybrid/concept power boot by using the beloved F50 Sprintframe outsole while combining the Predator element which has many consumers intrigued. The boot is a mixture of speed and power which applies to today’s football game.
Part two coming later this week...