Football/Soccer as we all know it is the most popular sport in the world. For instance, Nike is putting on a football tournament to even celebrate the imminent arrival/release of the NEW Gigi Rüf Nike Zoom Kaiju QS snow boarding boot, designed to the exact specifications of pro snowboarder Gigi Rüf. Nike has come a long way since the birth of ACG. However, since Nike has entered the unknown world of action sports they have made the transition look very smooth. It does not surprise me that Nike has quickly gained market share in the action sports industry, due to the fact that Nike has always been able to adapt and listen to their athletes needs/wants and reach their target market. In the end, this boot is the perfect example of Nike listening to the athlete for inspiration and innovation.
November 2010 will see the release of the Gigi Rüf Nike Zoom Kaiju QS. Gigi’s passion for football and his hometown club SC Bregenz in particular has been the starting point of inspiration for this project. Add Nike’s Mercurial Vapor football boot to the mix and you’ll get one of the most technically advanced snowboard boots out in the market.
What do you think about the boots?