I knew it was only a matter of time and with the
consistent success of Messi it’s about time adidas gave him his own signature boot!
In my opinion adidas should have given him his own line about two years ago but
it seems that adidas is hesitant when it comes to giving players a signature
boot. Unlike most releases adidas made the Messi F50 adizero boot bold by
adding a two tone paint job that really makes the boot stand out! In terms of
point of difference, I think this signature Messi boot is one of the best color
ways yet by adidas because of the contrast of colors.
What makes the Messi F50 adizero different?
With this release adidas
still stuck with the single layer Sprintskin upper that is only 1.5mm thin. So
the boot is light and will come in at an estimated 5.8 oz. But unlike the other
F50 boots adidas infused the sprintskin with a Dualmax synthetic that possesses
an exclusive leather grain optic.
With the new re-engineered Dualmax synthetic
upper it allows the boot to be lightweight but also provides the boot with an
upper that replicates the fit and feel of a leather boot. We all know Messi
prefers leather so with this new upper you can for sure bet that adidas
tailored this boot to Messi’s exact needs and preferences.
As a boot nerd, I am
excited to get my hands on a pair just to see and feel the new e engineered upper.
If adidas decides to put this upper on the whole F50 range it could be game
over! Many of the synthetic F50’s in the past and present have been very non-conforming
but with a change in upper it could reinvigorate the boot and its followers to
further improve the overall fit and performance of the boot.
Similar to other models
the Messi F50 adizero will still feature
the sprintframe outsole and the sprintweb which drastically reduces the weight
of the boot along with providing support.
According to adidas
senior PLM Andreas Konrads; “It was a big challenge but a very exciting honor.
To have your own product line is almost like joining the ‘adidas Hall of Fame’
and it is an acknowledgment reserved for our best assets. Signature Ranges are
designed to connect the athlete to the consumer and bring them closer together;
and in this case with Leo, I believe we have achieved this. We’ll continue to
work closely with Leo and develop more insights into his personality and
playing style. Each time we meet up with him more creative sparks ignite and
ideas come to life. We will continue to push boundaries to remain at the
forefront, just like Leo.”
Not only did adidas put a
Messi logo on the boot but they went even further with the presentation of the
boots by making the box a point of difference. With this release adidas simply
went all in. In terms of detail with this release adidas did everything right,
even the box includes the Messi logo and colors of the boots. As a boot nerd, I
am a fan of this release not because of the signature boot but because of the
amount of detail adidas put into this release.
No word yet on when Messi
will debut the boots on field but the boots will hit retail Friday March 1st.