This weekend around the world will be like Christmas for boot nerds thanks to Adidas.
In total, seven of a select number of Adidas players were selected to create and debut customized boots via miAdidas. Players include; Young, Benzema, Oscar, Muller, Podolski, Llorente, and Montolivo.
There is a lot of buzz about customized boots and being different on the pitch. I personally have always made a point to never wear the same boots as others on the pitch because I like to be different. There is no doubt about it that Adidas is trying to push miAdidas. With this example, adidas are trying to show Footy fans that the possibilities are endless when it comes to designing a boot that suits your personality as an individual on the pitch.
Through the Footy Guru instagram I have seen a dramatic increase in personalized boots which is awesome. It's hard in the current market to be different because when a boot is launched everyone and their grandma scoops it up. Unfortunately, once the market is flooded and the boot is out it quickly becomes less in demand because of how many boot nerds get it. Only so many boots can be limited but I would love to see Adidas make a limited boot which pays tribute to a player or recreate a boot from the past and make a hybrid and infuse it with current technology. He'll they could call it an anniversary project and pay tribute to the the brand and that particular boot. Obviously if you are going to retro a boot you would pick one of the 12 Predator boots.
However, I feel adidas is too traditional to make a limited boot or even retro a boot because lets be honest there is no money in limited boots but then again what about your fans who want to feel special. Perfect example, is the Nike GS and the buzz it created... Imagine footy fans if adidas would create a hybrid boot with current technology that looked and payed tribute to the Predator Accelerator my favorite boot of all time.
Overall, I can see that in the next couple of years customization and limited boots will be a big motif in the boot world. There is a big buzz surrounding miAdidas and with this little marketing push it will be sure to grab boot nerds attention around the world. Check out the videos with some of the players talking about their custom boots/designs.